Microsoft has announced that it will raise the recommended retail price (RRP) of the Xbox Series X|S in Japan, starting on Friday February 17.
“After carefully evaluating the market condition in Japan, we have decided to change the suggested retail price of Xbox consoles in the country,” said a Microsoft representative in a statement to Famitsu, which was translated by Gematsu.
“We regularly evaluate the impact of local pricing to maintain reasonable consistency across regions. This price revision affects our customers and was a difficult decision to make, but going forward we will continue to provide the ultimate Xbox experience that our customers expect.”
The price of the Series X is set to rise from ¥54,978 ($423) to ¥59,978 ($462), while the Series S will similarly rise from ¥32,278 ($248) to ¥37,978 ($292) for a price rise of roughly $40 each.
Phil Spencer had initially assured consumers that the price of the Xbox Series X|S would remain static in the wake of Sony’s 2022 move to increase the list price for the PS5 by around $50 in markets outside of the U.S. However, the Xbox boss later shifted the company’s position on price increases in an interview with the Wall Street Journal in October last year.
"I do think at some point we'll have to raise the prices on certain things, but going into this holiday we thought it was important to maintain the prices," Spencer said. "We've held price on our console, we've held price on games, and our subscription. I don't think we'll be able to do that forever. I do think at some point we'll have to raise some prices on certain things."
In December 2022 Microsoft announced that the price of games developed exclusively for the Xbox Series X|S would rise from $60 to $70 in order to account for the “content, scale, and technical complexity” of upcoming titles including Starfield and Forza Motorsport.
Anthony is a freelance contributor covering science and video gaming news for IGN. He has over eight years experience of covering breaking developments in multiple scientific fields and absolutely no time for your shenanigans. Follow him on Twitter @BeardConGamer
